Senior UX / UI Designer
Over 14 years proven experience in fast-paced, collaborative environments that unite stakeholders and cross-functional teams across a wide range of sectors, from e-commerce to entertainment.
I use research and insights to ensure the product solutions have a user-centric focus and prioritise user understanding, refinement of design processes, and satisfy business goals.
My Design Principles
User-Centric
Collaborative
Metricized
Through research, user flows and standards in design practice, the user should be the main driver for design.
The key to creating great products relies on clarity through collaboration with cross-functional teams.
Testing, insights and measurable outcomes of success give iterative ideas & help develop great products
My Process
My process begins with Research, observing and questioning to gather information, then Analysis of this to build user flows, personas and requirements. Ideation follows sketching, wireframing and designing Iterations until a Prototype is created for user testing. The data and feedback is analysed and iterated on until reaching a Final Design.
Research
Analysis
Ideation
Iteration
Prototype
Design
Key Skills
Design App Experience
I have extensive experience of using Figma, Sketch, Axure, Adobe XD, UXPin, Adobe Creative Suite, Flinto and many other product management and planning software.
Problem Solving & Observation
Each project I have worked on across my career has involved deep research and observation of competitors, users, flows and patterns. It is a huge part of my skillset.
Collaboration & Presentation
In my roles I take care in collaborating with stakeholders across the business, leading workshops, leading design presentations to large groups, and evangelising UX design.
Design System & Process
I have substantial experience working on building and setting up the components, structure and process of a multi-brand design system and guidelines.
Efficiency & Innovation
Through my work on building design systems and prototyping, I have enabled the speed of design work to production, and I have also led multiple innovation projects across my career.
Mentoring & Support
As a senior UX designer I take pride in supporting and mentoring other designers, and also in supporting other roles and functions in the business to create the best solutions.
Working With the Best Clients and Partners
